Our Leadership
Our Prime Leadership team
Steve Sampson
Chief Executive OfficerSteve is an award-winning management professional. He has extensive experience in the mortgage broking industry and has held diverse leadership roles from chief executive to managing director to head of distribution. Steve has built successful high performing sales teams for many years, thanks to his ability to create strong relationships and carry out dynamic sales strategies effectively. Before joining Prime Capital, he developed a highly profitable third-party distribution channel for Bank of Sydney. Now with Prime Capital, he is growing the company’s distribution of low-doc, non-resident, investor, SMSF and construction SME loans through aggregator partnerships.
Steve is an excellent communicator and presenter who loves to go trekking, do yoga, work out and listen to good music in his free time.
David Gay
Chief Financial OfficerDavid is a versatile Banking and Finance professional, with a career spanning more than 20 years across both sides of the balance sheet. He successfully transitioned from a Private Banker into Financial Markets, and has dealt with Liquidity Products, FX, Interest Rate Swaps and Options, Bonds and Credit and Structured products. Before joining Prime Capital, David worked as the Treasury Dealer for one of Australia’s largest non-bank lenders, monitoring and hedging the IR risk and funding the warehouses. Before that, he spent nearly 15 years gaining a wealth of experience in Global Investments and FICC at NAB.
David holds a Bachelor of Business (Finance) from Charles Sturt University and a Diplomas in Financial Services and Financial Management.
In his free time, David loves to surf and tinker with his old Holden.
Peter Beaumont
Chief Commercial OfficerPeter is a seasoned business leader with over 35 years of experience in financial services across consumer lending, infrastructure finance, and financial markets. Before joining Prime Capital, he was recognised by CEO Magazine as ‘Sales Executive of the Year’ in 2021 for his work building Wisr Finance’s broker channel. In 2024, Peter co-founded BrkrHub, supporting brokers and their clients to achieve their financial goals.
Peter holds an MBA from MIT Sloan, a GAICD, and a B.Sc. with first-class honours from the University of Sydney.
In his free time, Peter enjoys escaping to the country and channelling his passion for cycling as a dedicated member of the National Advisory Committee for AusCycling.
Lian Shieh
Head of Broker Growth CentreLian is an experienced finance professional with over 12 years in the industry. She began her career in business banking in South Korea before moving to Australia, where she spent nine years at Macquarie Bank, progressing from Client Experience Manager to leadership roles within Home Loans and Asset Finance. Lian brings both expertise and passion to her work at Prime Capital, where she supports Australian SMEs with innovative solutions.
Lian’s academic background includes a Bachelor of Commerce in Finance and Accounting from UNSW.
In her free time, Lian loves baking, running, camping, and making memories with her family.
Sharon Abraham
Chief Risk OfficerSharon brings 20 years of experience in finance and credit risk, having held key roles at IBA Group, Newcastle Permanent, and St. George Bank. With a background in finance studies, Sharon’s expertise has grown to include a strong focus on credit risk management. Now, as the CRO at Prime Capital for the past four months, she oversees a highly successful team, serving as the backbone of Prime’s credit risk operations. Known for her leadership that fosters growth, Sharon’s approach combines deep industry knowledge with a supportive, people-first attitude.
In her free time, Sharon enjoys exploring new destinations, spending quality time with her family, and giving back to those around her.
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